- February 26, 2020
- Author: D. Scott Mattson
TIP Alert
Last impressions matter. It’s so easy when you have completed an interaction with a customer, to rush on to the next one with the next customer. Doing so can erase all the goodwill you created. The goodbye or close is an important stage, one of the most important, because (like a first impression) it tends to linger in a customer’s memory.